At M/S WEERAA MARKETING LLP, The PRO is implementing a sustainable, cost-effective, and environmentally sound collection and recycling mechanism that is consistent with the industry objectives and in compliance with the E-waste (Management) Rules 2016 we believe that it is our responsibility to ensure that we do business in such a manner that it enriches our environment and planet. That’s why we make sure that we deliver innovative and eco-friendly products to our consumers. We are committed to product stewardship through the life cycle of our electronics, and ensure compliance with E-waste rules in India.

About E-waste E-waste has been defined as “waste electrical and electronic equipment, whole/in part or rejects from their manufacturing and repair process, which are intended to be discarded.” In other words, E-waste or Waste Electrical and Electronic Equipment is the term used to describe old, end-of-life or discarded appliances using electricity. With the increase in usage and dependence on electrical and electronic gadgets such as washing machines, refrigerators, air conditioners etc. there has been increase in E-waste generation in large quantities. A UN report estimates that the world wide generation of E-waste is around 30 to 50 Million tons per annum. E-waste generally consists of those substances which are hazardous for environment and can seriously affect the health of the human beings.

Greeniva Recycler Private Limited has signed an agreement with GATI –Kintetsu Express Private Limited for reverse logistics for Channelization of E-waste to the facility. Copy of an agreement is attached for smooth channelization of E-waste.